Managing by Design

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From the Editors Managing by Design

Over the past two decades, the importance of design and the value of design thinking as a tool for innovation have been recognized by both business and government. Firms such as Apple, Samsung, and Dyson have exploited design to translate technological innovation into products that deliver compelling customer experiences, and have come to dominate their respective industry sectors. Design think...

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Over the past two decades, the importance of design and the value of design thinking as a tool for innovation have been recognized by both business and government. Firms such as Apple, Samsung, and Dyson have exploited design to translate technological innovation into products that deliver compelling customer experiences, and have come to dominate their respective industry sectors. Design think...

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ژورنال

عنوان ژورنال: Academy of Management Journal

سال: 2015

ISSN: 0001-4273,1948-0989

DOI: 10.5465/amj.2015.4001